Folding display



July 4r 1939- H. ZIEMMERMAN 2,164,860

FLDING DISPLAY Filed May 2, 1938 Mlln J4 J8 bril/mw Patented July 4, 1939 UNITED STATES FOLDING DISPLAY v Henry Ziemmennan.

Chicago C corporation of Illinois Chicago, lll., assigner to ardboard Company, Chicago, Ill., a

Application May 2, 1938, Serial No. 205,419

' 9 calms. (c1. aL-124.1)

This invention relates in generalto a folding display for advertising and other purposes and is more particularly described as a rounded display of this kind having portions made of cardboard or other similar sheet material not usually curved or rounded but hereinprovided with cuts or scores adapting it .to be bent or curved out of the normal plane of the material for representing bent or rounded parts.

l0 An important object of the invention is in the provision of a collapsible and-folding display of cardboard and the like made of sheet material and folded or collapsed atly for shipping and storage but extensible in opened or distended position and therein-held and supported in an upright. or display position by the connection of the display parts themselves and also by means of an extensible easel at the back of the display whenever desired.

A further object oi the invention is in theprovision of a so-called bulls-eye type of display having a succession of concentric portions, one larger than the other, and appearing from the front as a number of complete discs but all formed from the same sheet of material.

A still further object of the invention is in the provision of a bulls-eye type of display comprising a succession of parts graduated in size and connected across one diameter by a solid appearing bar of stock, either angular or rounded, the rounded portion being produced by cutting or scoring the materialen one side so that it may be bent to rounded form without breaking and theA portion so rounded may be straightened out for folding it flatly and compactly.

Other and further'objects of the invention will appear hereinafter, the accompanying drawing illustrating preferred embodiments of the invention, in which:

Fig. 1 is a front elevation of a display embodying the principles of this invention;

Fig. 2 is a section of the display taken on the line 2-2 of Fig. 1;

Fig. 3 is a section taken on the line 3-3 of Fig. 1;

Fig. 4 is a section taken on the line 4-4 of Fig. 1;

Fig. 5 is a 'sectional view showing the display somewhat enlarged and folded compactly for shipping or storage; Y

Fig. 6 is a blank of sheet material from which the display of Fig. 1 is formed;

Fig. '7 shows an angular form of the bulls-eye 55 display portion alone;

required resembling well known objects or-repre- Fig. 8 is a section 'taken on the line 8-8 of Fig. 7; and

Figs. 9, 10 and 11 are fragmentary detail sections of cardboard or similar sheet material with parallel cuts allowing the material to be bent oppositely as shown inFigs. 10 and 11.

In forming displays of sheet material such as cardboard; it is highly Vdesirable lto make them distinctive in appearance, of as few parts as possible. to have them fold compactly, and to in- 1 sure that they are easily and gquicklyset up by a storekeeper or other, person `to whomthey are sent. To make displays distinctive and to embody all the above 1features, new designs are u sentations thereof.

In the present invention the structureis produced by cutting and scoring a single sheet which when extended and viewed fromthe front, has the appearance of .a successionofgraduated discs connected at spaced distances, one behind the other, and graduated in size. .and` connected through a bar rounded or angular at the ends, for holding the discs in place. Actually. the structure is made of thin lsheeti material like cardboard, the so-called discs are connected`rings graduated in size, cut from the same sheet of material and connected by a hollow central portion rounded at the ends.

Referring now more particularly to the draw- 30 ing, a blank of sheet material such as cardboard is cut and scored to provide a central disc III which may bev substantially circular with opposite diametric projections II, the side opposite the face being provided with a plurality of paral- 35 lel scores I2 and the extremities I3 slightly reduced and rounded at the corners.

The scores or cuts I2 to produce a curvature of the cardboard at right angles thereto without breaking preferably comprises actual cuts ex- 40 tending partially but not entirely through the material as shown more clearly in Fig. 9, the cutting blade actually forming a substantially V-shaped groove which permits the material 45' to be bent concavely on the opposite side as shown in Fig.A 10 until thel sides of the grooves.

abut, or to curve concavely on the opposite face as shown in Fig. 11, the sides of the'cuts in that case being more widely spread apart.

Extending on both sides from the center disc are arcuate portions I4, an upper arcuate portion I5 and a lower corresponding connecting portion I 6 separated from each other by slots I1 and I8 but connected at the ends to the extensions II 55 by the portions laghaving hinging cuts or scores 2l and 2| on opposite sides thereof. l

'Ihe structure thus defined either when th parts are circular or when angularly related as shown in Figs. 8 and 9, are adapted to forma so-called bulls-eye construction by offsetting the arcuate portions I4 and I5 and the base portion I6 rearwardly from the face of the discmlllr by bending the connecting portions i3 rearwardly on the score lines 23 and bending the arcuate portions l4, I and the base I6 parallel to each other and to the disc Il, upon the score lines 2l, so that thedisc I6 will be centered with respect to the opposite sections I4 which are offset and overlap the edges of the disc above'and below, and the portions I5 and I6 will be correspondingly offset and overlapped at the rear and from the edges of the sections I4, giving the appearance of a plurality of discs graduated in size and disposed one behind the other but connected through the horizontal center thereof. By variously coloring these successive sections, they stand out more clearly and are made attractive as a display, depending upon the printing and coloring 'applied thereto.

In order to hold the parts in their relatively spaced position, and at the same time to make them collapsible, aback plate 22 of cardboard or similar material is adhesively attached to the opposite diametric ends, of the outer portions I5 and I6 holding them at a distance about substantially equal to the width of the extensions i'l with a locking flap 23 connected at its outer end to the upper intermediate section I4 and with a flap 24 provided at the bottom of the lower section I4 attached to a bottom offset extension 25 which extends forwardly from the base section I6 to a lower supporting portion 26.

The ends of the extensions Il which are provided with parallel scores l2 are bent rearwardly against the outer curved surfaces 21 of the connecting portions I9 which form a backing for these parts upon which they may be bent and curved to the desired shape and form. The tab extremities I3 are inserted at the ends between the front sheet and the back supporting plate 22 where they areyieldingly engaged by a tongue 28 cut from the material of the back plate.

Thus the bulls-eye structure is set upl and held at top and bottom and also at the ends by the out and engaged portions of the front plate and its supporting back plate.

The bull's-eye itself may form a complete structure of rounded formation as described or of an angular structure as shown in Figs. 7 and 8, or a supporting base may be provided comprising the base member 26 connected at the bottom of the base portion I6 by the offset extension 25 and also by offset extensions 29 which have score lines 3| and 32 at a different elevation than the score lines 33 and 34 of the offset portion 25 and are separated therefrom by slots 35 so that the base when set up shows the offsetting portions 23 as side shelves at a different height below the central shelf or offset portion 25. Also extending forwardly from the bottom of the base may be an article supporting shelf 36 which decreases in size toward the bottom where it has side extensions 31 with end hooks 36 adapted to engage in curved slots 39 for receiving them, the hooks movable then outwardly to straight portions 40 for holding the end portions 31 upright and below the top 36 in substantially rigid position.

For display purposes the lower shelf 36 may be provided with cut portions providing opposite wings 4l which yieldingly engage any article inv serted from the top therein. likewise decorative objects 42 may be set up in slots 43 in the oi!- setting portions 29 with attaching or fastening 'nected to a forwardly osetting portion 44 of the rear plate 22 so that when thus set up the base and the extension shelf 36 constitute a support for holding it in-upright position. As an additional supportafolding easel 45 may be attached to the rear of the back plate 22 having a supporting wing 46 engaged .by a locking wing 41 cut out of the same material.

To collapse this'structure the hooks 38 of the bottom shelf must be pressed inwardly to register with the curved portions 39 of the locking slots and then withdrawn, the locking tabs-I3 of the extensions II must be disengaged from the tongues 23 and pulled outwardly, and the entire structure will then collapse and fold downwardly and together as represented in Fig. 5. If provided with an easel it is also collapsed atly by disengaging the locking wing 41 in a well known manner. As thus presented the structure is folded ilatly and may thus be stored or shipped in compact, collapsed condition.

In the form shown by Figs. 7 and 8, the centrai plate 50 and the outer offset portions 5| and 52 are represented in angular formation with a back plate 53 holding them together and providing means for engaging the inwardly turned tabs 54 of the extremities 55 of the opposite extensions 55. In this form the successive dial portions 50 and 5| are joined at top and bottom by offsetting portions 51 and 5I and 52 by offsetting portions 59. Thus the bulls-eye structure is connected at top and bottom and also diametrically at the ends to hold the successive bulls-eye sections in proper spaced relation one behind the other. 'Ihis structure is also collapsed and extensible to substantially flat form for convenient storage and shipment.

A variety of designs and forms embodying this bulls-eye structure may thus be formed of a single sheet of material, either with or without the rounded end cross bar construction connecting the arcuate or angular sections which form the oiset plates of graduated size.

I claim:

l. A folding display of sheet material cut, scored and folded to provide a front plate and a. succession of curved segments spaced successively from and at the rear above and below the front plate and each -other to represent a. succession of dials `graduated in size when viewed from the front thereof.

2. In a folding-display, a sheet of material cut, scored and folded to provide a central plate, and segments above and below the plate, means for spacing the segments behind and successively overlapping the edge of the plate or the segment in front thereof, means forming connectors for the ends of the Vsegments and the opposite horizontal ends of the front plate, and a back plate for connecting the segments above and below the front plate and holding them spaced apart the width of said transverse end connector.

3. In a folding bulls-eye display, a single piece of sheet material cut, scored and folded to provide a central front plate with segments of increasing diameter connected thereto at diametically opposite sides of the front plate by opposite extensions thereof, means for holding the segments spaced apartl and back of the front plate to provide successively increasing rim portions, and the extremities'of the said opposite extensions being foldable rearwardly and connected between the rear segments to provide a, solid appearing bar formed at front plate and connected to the extremities of said segments.

4. In a folding bulls-eye display, a front plate and a plurality of segments of increasing size above and below the front plate and connected thereto at opposite sides of the front plate by projections having foldable extensions, the projections being provided with parallel cuts at one side thereof and the outer edges of the extensions which form the connection with the segments being rounded so that the said projections will be bent by their engagement with the said curved edges, and the ends of the said projections being provided with tabs which are inserted between the extension ends connecting the segments at the rear for holding the projections releasably in curved position and holding the extensions in place.

5. In a folding bulls-eye display, a sheet of cardboard and the like cut, scored and folded to provide a central plate, and sections above-and below the plate foldable together rearwardly, means for joining the sections at the center behind the plate in spaced-apart and overlapping relation to resemble a succession of graduated plates, and a supporting central portion of which is free from the front plate but connected to the lower back sections and forming side shelves connected only to the lower rear section. 1

6. In a folding display, a single sheet of material cut, scored' and folded to provide a bulls-eye construction at the upper portion thereof consisting of a central plate, and a .plurality of upper and lower sections connected to the central plate at opposite sides thereof and foldable rearwardly to resemble a succession of graduated plates spaced apart, and a supporting base forming an extension of the bottom rear section, including a shelf structure attached to any section in front of the rear one for holding it in spaced position,-

and having' a lower supporting shelf formed as a continuation of the bottom of the back plate with a top, front and sides hinged together, and hooks at the ends of the sides engageable in slots in the bottom of the sheet from which the top of this shelf is cut.

7. In a folding display comprising a single sheet of material cut, scored and folded to form a top display portion and a supporting b ase therean extension of the sprung inwardly and i base for the display, the

for, the base including a lower shelf cut from the material at the bottom of the sheet and comprising a top for the shelf which decreases in width at the front of the shelf, a front for the shelf and shelf ends with hooks at the extremities, all hinged together, the sheet at the edges from which the shelf top is cut havingv curved slots to receivethe said locking hooks but with straight portions extending from the top downwardly of the slots, so that when the hooks are through the curved portions they will spring outwardly into the straight portions, holding the shelf ends tightly in connection with the sheet from which the shelf is cut and preventing disengagement of the shelf except by pressing the hooks inwardly to register with the curved portions of the slots and Vwithdrawing them therefrom. v

8. A folding display formed of resilient sheet material, the sheet being cut, scored and folded to provide adjacent sections connected at the ends and foldable rearwardly in spaced relation to each other, a supporting back plate to which the ends of the sections are connected, the sections above and below the point of connection being spaced apart the same distance at front and rear, and side extensions substantially of a width to span the upper and lower spaced-apart sections, end connectors for the upper and lower sections having curved outer edges, the said extensions having parallel scores in the same face adapting them to be bent without breaking and to abut the curved edges of said connections, and the extremities of the extensions having reduced tabs adapted to be inserted between the ends of the upperand lower sections and the back plate for holding the said extensions in place.

9. A folding display comprising .a single sheet of cardboard and the like cut, scored and folded to form a top display portion having upper and lower sections connected at the ends and foldable together rearwardly to form a succession of spaced-apart concentric graduated figures, a base extending forwardly from 'the rear lower section, and a front foldable extension of the base at the lower edge-thereof, a back plate secured to the rear of the sheet having tongues extending forwardly therefrom and attached to the top section for spacing it apart and extending forwardly at the bottom for attachment` to the bbw. and foldable with the sheet portions for collapsing them against the plate, and a foldable easel attached to the rear of the supporting plate for additionally holding the display in upright position. 

